FREQUENTLY ASKED QUESTIONS
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What is digital marketing?
Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to a target audience. It encompasses various online platforms such as social media, search engines, email, websites, and more.
Why is digital marketing important?
Digital marketing allows businesses to reach a wider and more targeted audience, track and measure their campaigns' effectiveness, and adapt strategies in real-time. It's cost-effective, provides global reach, and can generate higher engagement compared to traditional marketing methods.
How does SEO work in digital marketing?
SEO (Search Engine Optimization) involves optimizing a website's content, structure, and technical aspects to improve its visibility on search engines like Google. The goal is to increase organic (non-paid) traffic by ranking higher in search engine results for relevant keywords.
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a model where advertisers pay a fee each time their ad is clicked. It's commonly associated with platforms like Google Ads and allows businesses to bid on keywords to have their ads displayed in search engine results or on other websites.
What is email marketing?
Email marketing involves sending targeted messages and promotions to a list of subscribers. It's a powerful way to nurture leads, maintain customer relationships, and drive conversions.
What is Social Media Marketing?
Social media marketing refers to the use of social media platforms to promote products, services, or brands and engage with a target audience. It involves creating and sharing content on platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and others to build brand awareness, drive website traffic, increase engagement, and ultimately achieve business goals.
How do you measure the success of a digital marketing campaign?
Success in a digital marketing campaign is measured using various metrics such as website traffic, conversion rate, click-through rate (CTR), engagement metrics (likes, shares, comments), return on investment (ROI), and more, depending on campaign goals.
What is Reputation Management?
Reputation management, also known as online reputation management (ORM), is the practice of actively monitoring, influencing, and maintaining the public perception of an individual, brand, organization, or entity on the internet. The goal of reputation management is to shape and control the way others perceive you or your business online, particularly in search engine results and on social media platforms.
How much does it cost?
We understand cost is always a concern. Although there is no one set price, we do work with our clients to put together custom plans that are affordable.Â
How can I start?
Simply call us or reach out setting up a schedule calendar appointment to do a live call.
