Merit Contracting, a trusted construction company based on Staten Island, partnered with ADMA to establish a strong online presence that reflects their reputation for quality and reliability. Despite their success in home renovations, kitchen and bath remodels, and general contracting, they lacked experience in website creation and sought a solution that would translate their hands-on expertise into a compelling digital format. Our approach focused on designing an inviting, user-friendly website optimized for high conversion rates, ensuring potential clients could easily explore their services and feel confident in their professionalism. To enhance customer interaction, we integrated a chat widget for real-time inquiries and a missed call text-back feature that automatically notifies potential clients that their call was received, reinforcing responsiveness and trust. By combining sleek design with functional engagement tools, we delivered a website that not only showcases their craftsmanship but also actively converts visitors into clients, solidifying their position as a leader in the construction industry.