Blue Door faced the task of regaining lost revenue caused by a recent menu change that removed popular items. To reconnect with customers and reignite excitement, they needed a strategy to effectively communicate the return of beloved dishes.

Key considerations included choosing the right communication channels—traditional or digital—and crafting compelling messaging that conveyed authenticity and anticipation. Timing was critical to capitalize on pent-up demand, and measuring success went beyond revenue metrics to include customer sentiment and engagement levels.

With these challenges in mind, the client aimed to not only restore revenue but also strengthen connections with their customer base in the competitive culinary landscape.