MG Collectibles
CATEGORY: Marketing
SOFTWARE: WordPress, CRM
SERVICES: QR Code Development + Customized CRM
WEBSITE: mgcollectiblesandtoys.com
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01. The Challenge
A prestigious new client recently approached us with an exciting project: creating a sophisticated QR code system for an exclusive promotional giveaway in collaboration with the New York Yankees. The promotion involves a limited edition Juan Soto figurine, to be gifted to the first 18,000 fans attending an upcoming game. Our task was not only to create a QR code that fans can scan to register their collectible and validate its authenticity, but to also developed a robust CRM system to efficiently capture and manage the details of every fan who registers their prized figurine.
This cutting-edge system not only enhances fan engagement but also provides our client with the invaluable ability to market additional products to these dedicated fans. By leveraging this data, the client can create personalized marketing campaigns, thereby enhancing their business opportunities and fostering deeper connections with their audience. This project represents a significant step forward in merging the worlds of sports memorabilia and innovative marketing solutions.