Case Study
Forza Logistics
ADMA built Forza Logistics a connected digital platform combining a professional web presence with a custom internal operations system for managing drivers, trucks, assignments, and weekly scheduling.
Client
Forza Logistics
Industry
Logistics
Website
forzalogisticsnj.comSolutions
- Smart Website
- Logo Design
- SEO
- Operations Platform
- Automation
What We Did
A Digital Platform Built Around The Operation.
Forza Logistics needed more than a professional web presence. ADMA built a connected digital platform that supports the business from the moment a potential driver applies through the day-to-day management of drivers, trucks, and schedules.
The system includes an online application connected to a GoHighLevel hiring pipeline, automated onboarding communication for new hires, and a custom backend for managing employees, fleet information, schedule creation, and weekly assignments.
Website
A Professional Front End For The Logistics Business.
The public website presents Forza Logistics’ services, operational discipline, and hiring opportunities to prospective clients and drivers alike — built to establish credibility for a company operating in a demanding, safety-focused industry.
A dedicated careers section and application pathway support Forza’s ongoing hiring, alongside clear contact and inquiry paths for prospective clients.
Recruiting + Hiring
From Online Application To Hiring Pipeline.
Forza Logistics also needed a better way to manage driver recruiting. ADMA created an online application experience connected to a structured hiring pipeline in GoHighLevel, giving the team a clearer way to collect applicant information, review candidates, and move potential hires through the recruiting process.
Apply Online
A prospective driver completes the application through the Forza website.
Applicant Record Created
The application information is captured in the backend system.
Hiring Pipeline
The Forza team can move applicants through the appropriate recruiting stages.
Hiring Decision
When a candidate is hired, the onboarding workflow can begin.
Onboarding Automation
Once They’re Hired, The Next Steps Are Already Moving.
Once a candidate becomes a new hire, the system continues the process. Forza can send structured welcome and onboarding communication that gives the employee the information and documents needed to begin completing their setup.
Candidate Hired
The applicant moves into the new-hire stage.
Welcome Email
The new employee receives branded welcome communication.
Onboarding Documents
Required forms, policies, and onboarding resources are provided.
Ready For Operations
The new hire moves toward completing the requirements needed to join the active team.
Custom Operations System
Built Around How Forza Actually Operates.
Forza Logistics operates within the Amazon Relay ecosystem, coordinating drivers, trucks, and scheduled logistics work. ADMA developed a private backend platform specifically for Forza — bringing employee records, fleet information, and scheduling into one structured system.
The system includes dedicated tools for driver and truck records, driver-to-truck assignments, schedule creation, and weekly visibility into planned operations.
Employee Management
Driver Information In One Organized System.
The employee dashboard gives Forza Logistics one structured view for managing driver information and internal records, making important operational details easier for the team to organize and reference.
Fleet Management
A Clearer View Of The Fleet.
The fleet dashboard gives the team a centralized view of trucks and operational status, creating a cleaner way to maintain and reference vehicle information.
Schedule Creation
Assign Drivers. Assign Trucks. Build The Week.
ADMA created a structured scheduling workflow that allows the team to connect drivers, trucks, and route information while preparing assignments for the week.
Selecting a driver automatically populates their contact and fuel card information, reducing repetitive manual entry.
Weekly Scheduling
See The Week At A Glance.
The weekly schedule dashboard gives Forza Logistics a clearer operational view of driver assignments across the week, making it easier to understand coverage and planned activity at a glance.
Connected Operations
One System For The Moving Parts.
Recruit
Capture and organize prospective hires.
Onboard
Guide new employees through the next steps.
Manage
Maintain driver and fleet information.
Schedule
Assign drivers and trucks to weekly work.
Operate
Give the team a clearer view of planned activity.
See It Live
See The Forza Logistics Website In Action.
Explore the public-facing digital presence ADMA created for Forza Logistics.
Visit Live Website →
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