Case Study
TBC & Pools
ADMA built TBC & Pools a connected digital platform combining a new website, CRM, AI-powered customer communication, and a custom field-service system that replaced paper workflows with digital operations.
Client
TBC & Pools
Industry
Pool Services & Outdoor Living
Website
tbcandpools.comSolutions
- Smart Website
- Local SEO
- Lead Capture
- CRM
- Voice AI Add-On
- Missed-Call Text-Back
- Review Request System
- 1-Click Marketing
- Custom Field Operations System
What We Did
More Than A Website.
ADMA rebuilt TBC & Pools’ digital presence and created a connected system around how the business actually operates.
The project included a new website, SEO, CRM, AI-powered customer communication, lead management, scheduling, and a custom field-service backend that replaced paper service forms with digital workflows connected to the CRM.
From the customer-facing website to the tools technicians use in the field, the system was designed to keep customer information, communication, and service activity connected.
Smart Website
A Website Built Around How TBC & Pools Does Business.
TBC & Pools’ Smart Website is built to do more than describe the business — it clearly presents services, guides visitors toward taking action, and works effectively across desktop and mobile.
A prominent request-an-estimate form and clear calls to action make it easy for a prospective customer to take the next step, connecting every inquiry to the broader business system behind the site.
Get Found
Built To Help Local Customers Find Them.
The website was structured around TBC & Pools’ core services and local market, with search-friendly architecture, service content, on-page optimization, and local SEO foundations.
Capture + Respond
Helping TBC & Pools Capture And Respond To More Opportunities.
A new lead shouldn’t depend on someone being available to answer the phone at exactly the right moment. TBC & Pools’ Smart Website includes multiple ways to capture interest and automatically keep the conversation moving.
Estimate Request Form
A prominent request-an-estimate form gives prospective customers a direct way to describe their project and submit their information, creating a structured lead inside TBC & Pools’ connected CRM.
Voice AI
A 24/7 Voice AI assistant, added to this project as a separate add-on, helps answer common questions and move callers toward booking — so a call still gets answered even when the team is busy or out in the field.
Missed-Call Text-Back
When a call can’t be answered, the system automatically sends a text response so the opportunity doesn’t simply end with a missed call.
Build Reputation + Stay Top-Of-Mind
Built To Keep Customers Coming Back Every Season.
TBC & Pools’ Smart Website also supports what happens after a visit is completed — helping the company build stronger reviews, stay connected with customers between service calls, and encourage repeat and referral business.
Automated Review Requests
After a completed service visit, TBC & Pools can trigger a review-request workflow that makes it easier for satisfied customers to leave feedback and helps strengthen the company’s online reputation.
1-Click Marketing
TBC & Pools can launch its post-visit marketing workflow through a simple internal form, placing the customer into an automated follow-up sequence designed to keep the business top-of-mind, promote seasonal offers, and encourage referrals.
Custom Operations System
From Paper Forms
To A Connected
Field System.
Before this system was built, TBC & Pools technicians relied on paper forms to document much of the work being completed in the field.
ADMA converted those paper workflows into a custom digital backend connected to the company’s CRM and customer records.
Technicians can now record service information digitally — including customer details, chemical readings, materials used, service times, pricing, notes, and job activity — instead of relying on disconnected paper sheets.
Custom TBC & Pools Field Operations System
Custom digital workflows connected to the company’s CRM and customer records.
Initial Cleaning
Records the first service visit digitally, including customer information, chemical readings, materials, pricing, taxes, notes, service timing, and totals.
Opening Package
Provides a dedicated digital workflow for seasonal pool openings, including service details, products, pricing, taxes, notes, and customer information.
Service Call
Digitizes individual service calls, including customer information, materials and products used, service timing, pricing, taxes, notes, and job totals.
Closing Package
Provides a connected digital workflow for seasonal pool closings and records the work within the same customer and operational system.
Field Service
Built For The Team In The Field.
Service Calls
Every visit recorded digitally.
Chemical Records
Paper logs replaced with digital service records.
Completed Work
A clear history of work performed for each customer.
Real-Time Organization
Service information stays connected as work is completed.
See It Live
See The TBC & Pools
Website In Action.
Explore the customer-facing side of the connected system we built for TBC & Pools.
Visit Live Website →
Want A Smart
Website
Like This?
The same connected approach — a website built to get found, capture leads, and follow up automatically — for your business.
